# Stop the Scroll. Start Converting.

TikTok is the most underpriced attention on the internet right now — and it's not just for Gen Z. We create native-feeling ads that stop the scroll, rack up views, and drive real revenue. In-Feed, Spark Ads, TopView — all built to convert.

## Ad Formats

### In-Feed Ads

Native. Scroll-Stopping. Scalable.  
5¢ avg cost per view  
The workhorse of TikTok advertising. In-Feed ads appear in users' For You Page like organic content — which is exactly why they work. We produce UGC-style creative that blends in, hooks in the first 2 seconds, and drives action.

- UGC-style video creative production  
- Hook testing (3–5 openers per campaign)  
- CTA overlay and text optimisation  
- Sound-off and sound-on variants  
- Interest & behavioural targeting  
- Conversion event optimisation

### Spark Ads

Amplify What Already Works.  
2–3× higher engagement vs standard  
Spark Ads let you boost existing organic TikTok posts — your own or creators' — as paid ads. This means all the social proof (likes, comments, shares) carries over, making your ad look even more credible than a standard in-feed ad.

- Creator content whitelisting  
- Existing post amplification  
- Social proof preservation  
- Creator partnership management  
- UGC collection & approval  
- Multi-creator testing framework

### TopView & Brand Takeover

Maximum Reach. Maximum Impact.  
TopView ads appear as the first thing users see when they open TikTok — full screen, no competition. Brand Takeovers display before any other content. Both are premium formats for product launches, major campaigns, and brand awareness.

- Full-screen video up to 60 seconds  
- Click-through to landing page or profile  
- Guaranteed impression delivery  
- Creative direction & production brief  
- Brand safety category exclusions  
- Frequency & reach planning

### TikTok Shopping Ads

Scroll to Cart in Seconds.  
TikTok Shopping Ads connect your product catalogue directly to TikTok — letting users discover and buy without leaving the app. Perfect for e-commerce brands with visual products that benefit from demonstration.

- TikTok Shop & Shopify integration  
- Product catalogue setup & sync  
- Dynamic product ads  
- Video Shopping Ads creation  
- LIVE Shopping campaigns  
- Affiliate creator programme

### Branded Hashtag Challenge

Make Your Brand Go Viral.  
Hashtag Challenges invite TikTok users to create content around your brand — turning your customers into your marketing team. With the right hook and creator seeding, challenges generate millions of organic impressions on top of the paid reach.

- Challenge concept development  
- Creator seeding strategy  
- Discover page placement  
- UGC tracking & aggregation  
- Earned media amplification  
- Performance & UGC reporting

---

## How We Work

### Creative-First. Data-Backed.

TikTok success comes from great creative, fast iteration, and smart scaling. Our 6-phase process is built around exactly that.

1. **Audience & Competitor Research** - Days 1–3  
2. **Pixel & Tracking Setup** - Days 3–5  
3. **Creative Production** - Week 1–2  
4. **Campaign Launch** - Week 2  
5. **Creative Testing & Scaling** - Month 2 onward  
6. **Monthly Reporting & Strategy** - Monthly

---

## Proven Results

### Millions of Views. Real Revenue.

- **6.8×** Average ROAS across all clients  
- **4.8M+** Video Views Delivered last 12 months  
- **5¢** Avg Cost Per View vs 10–15¢ industry avg  
- **38%** Lower CPL vs Meta avg across campaigns  
- **3×** More Conversions after creative refresh  
- **92%** Client Retention stay beyond 6 months

---

## Case Studies

### Revives Home Spa
**Home Services / Wellness**  
- **ROAS** 7.8×  
- **Cost Per Lead** $14.20  
- **Video Views** 4.8M+

#### The Challenge  
Revives Home Spa had a strong Instagram presence but was paying premium CPLs on Meta. Their mobile spa services are inherently visual — perfect for TikTok — but they had zero presence on the platform and no idea how to make TikTok content that converts.

#### Our Approach  
1. Produced 6 UGC-style In-Feed ads showing the 'before and after' transformation of their spa service  
2. Used trending ASMR-style audio that matched their relaxation brand positioning  
3. Targeted women aged 25–45 interested in self-care, wellness, and home services  
4. Implemented TikTok Events API alongside Pixel for iOS-proof conversion tracking  
5. Scaled winning creative 3× within week 2 after seeing $14 CPL vs $42 on Meta

### Why TeamWork

#### TikTok Ads That Actually Convert.
Most agencies treat TikTok like Facebook with vertical video. We treat it like what it is — a culture platform where native creative beats polished production every time.

- **Creative is the #1 performance driver on TikTok.** We write the scripts, direct the brief, produce UGC-style video ads, and test multiple hooks per concept. You don't need to film a thing.
- **We think TikTok-native, not repurposed.** Running a TV commercial on TikTok doesn't work. We create content that looks and feels like organic TikTok — same energy, same editing style, same audio trends — so the platform algorithm rewards it and users don't skip.
- **Creative Testing at Scale.** We test 3–5 different hooks per concept every week. The winning variations get scaled immediately, losers are killed. This continuous creative flywheel is how TikTok ROAS compounds over time.
- **Events API + Pixel — Both.** iOS privacy changes broke pixel-only attribution. We implement both TikTok Pixel AND Events API (server-side).
- **TikTok Shop & Shopify Integration.** We connect your product catalogue to TikTok Shopping, enable in-app purchases.

---

## Common Questions

### TikTok Ads Questions, Honest Answers.
Everything you need to know before investing in TikTok advertising — answered straight.

- Is TikTok Ads right for my business?
- Do you produce the video creative, or do I need to supply it?
- How is TikTok Ads different from Facebook/Instagram Ads?
- How quickly can TikTok Ads generate results?
- Can you integrate TikTok with my Shopify store?
